Third wave • Coffee brand

Building India’s Premier home-grown Coffee QSR

What we did

01/

UX
Design

02/

UI
Design

03/

App
Development

04/

Web
Development

Project Snapshot.
Project Details
indian-flag

India

Target Country

App

Platform

Coffee QSR

Industry

2021

YEAR of DEPLOYment

About Third Wave

About Third Wave

Established in 2016, Third Wave Coffee Roasters proudly offers high-quality, locally sourced coffee that is produced sustainably and ethically. Customers can also purchase carefully selected coffee beans and convenient coffee bags. Third Wave also imparts comprehensive coffee wisdom for those eager to explore the world of coffee.

Objectives

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Business Goals.
Objectives
  • From code to coffee - the focus was to capture the essence of Third Wave’s exceptional service and translate it into a meaningful digital brand touchpoint
  • Elevating in-store customer experience through digital means
  • Deepen customer engagement
  • Cultivate a vibrant and loyal coffee community
Innovative Strategies.

Key Solutions

Interactive Gamification elements to boost customer engagement

  • Improved customer engagement

  • Provides rich customer insights - behaviour, preferences, and loyalty

  • Retains existing coffee lovers

Complete Visibility of Coffee Finance for Smart Spend

  • Easy identification of cost saving opportunities

  • Build customer trust and confidence

  • Enables informed coffee purchase

$35
million

Funding raised to serve locally grown coffee in India

Innovative Strategies.

Referral programs and triple-tiered loyalty systems to enhance brand stickiness

  • Brand Loyalty Enhancement

  • Goal-Oriented Behavior Change

  • Increased Customer Engagement

Integration of Wavecoins to build loyal customer base

  • Customer retention

  • Encouraged repeated visits

  • Contributed to incremental sales

Innovative Strategies.

Added a coffee quiz to find your coffee match

  • Personalized product recommendations

  • Customer engagement and decoding customer tastes and preferences

  • Data-driven insights to update the menu

  • Opportunities to set marketing goals

Created an efficient feedback loop to improve operations, amplify customer service and drive loyalty

  • Operational Improvement

  • Enhanced Customer Service

  • Transforming customers into co-creators

Innovative Strategies.

Personalized in store experiences through customer data

  • Drives sales

  • Encouraged word-of-mouth marketing

  • Streamlined ordering process, saves time and enhances convenience

Dine-in solution that beats the queue

  • Enabled enhanced control over the coffee ordering process

  • Cost and Efficiency Optimization

  • Streamlined and time-saving operations

700+
5 star reviews

4.7 out of 5

App store

Google Play Store icon
4.5 out of 5

Play store

Tejas Richhariya
3 November, 2022
Tejas Richhariya

,

9/12/2024

Loved how this app works seamlessly and how easy and user friendly it is to use

Keith Menezes
2 November, 2020
Keith Menezes

,

9/12/2024

Such a wholesome and high quality app. Really enhances the experience of having coffee. Thank you guys for offering a new experience to Indian coffee drinkers. Keep up the awesome content.

kavya shrivastav
9 February, 2022
kavya shrivastav

,

9/12/2024

The app is so appealing, very user friendly! It reeks of the effort the organisation has put into their coffee as well as the app. Super impressed from the get go.

Blogs
Related Press

Third Wave Coffee will add
over 50 stores, expand to
new cities: CEO Rajat Luthra

View

Third Wave Coffee’s scale
grows 4.5X to Rs 144 Cr in
FY23

View

PE-backed Third Wave Coffee
opens 46th outlet in
Bengaluru

View

India’s Third Wave Coffee
raises $35m in new private
equity round

View
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